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To tell their story in a friendly manner, Persistence Chiropractic Clinic (PCC) requested welcoming mascots to represent of their brand promise of pain free relief, without surgery or medicine.
A common misconception that people have is that going to the chiropractor is scary, and we sought to alleviate that through introducing adorable mascot characters to communicate the importance of spine health.
llustrated based on the different spinal parts, the mascots represent the cervical, thoraric, lumbar and pelvic bones. They change expressions when the owner experiences pain, for example through bad posture.
Based on the brand colour palette, the mascots were then animated with limbs and legs for more characterisation…just look at how they adorably wave at you! We are thankful to work with a progressive client to bring to life delightful brand storytellers who speak in a manner appealing from young to old.
