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Project Overview (DESIGN + PRINT)

Celebrate both the festive elements of Raya and the distinct beauty of Busan 🇰🇷

For Busan Tourism Organization’s 2022 Raya campaign, we designed and printed Raya packets in a set of 5 illustrations, each featuring the best of Busan at night because a trip to Busan is only made complete once you’ve seen all the landmarks around this picturesque city.

Staying true to the vibrant celebration, we embellished each packet with luxurious gold stamping, printed on quality Renoir paper for a touch of lively elegance ✨ Each Raya packet set included a Raya greeting card that featured a soft nighttime design of Raya in Busan for that added personal touch. 

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