For Lazy Couch Cafe, we explored various moodboards and visual directions, helping the client see different ways their cozy, hand-drawn identity could come to life. We experimented with different illustration styles to capture the cafe’s relaxed and inviting atmosphere, making the brand feel soft, personal and full of character.🤍

Every detail now carries the warm, welcoming energy of the cafe across all touchpoints. Once the direction was clear, we guided the client to refine colors, typography, and illustrations building a complete branding set 🤎🛋️

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Behind the project ♡
Creative Direction — Chris
Design — Wan Xuan, Shi Yun, Vella, Kah Ling, Hui Shin
Styling, Production, Photography — In-house

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𝗹𝗮𝘇𝘆 𝗖𝗼𝘂𝗰𝗵 𝗖𝗮𝗳𝗲 ⊹ 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗮𝗻𝗱 𝗣𝗮𝗰𝗸𝗮𝗴𝗶𝗻𝗴
𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗖𝗼𝗺𝗽𝗹𝗲𝘁𝗶𝗼𝗻 ⊹ 𝟮𝟬𝟮𝟲