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๐ฆ๐๐ฒ๐ฝ ๐ถ๐ป๐๐ผ ๐ฎ ๐ฟ๐ฒ๐ณ๐ถ๐ป๐ฒ๐ฑ ๐ฅ๐ฎ๐๐ฎ ๐ฒ๐ ๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ ๐๐ถ๐๐ต ๐๐ฎ๐๐ฎ๐ฝ๐ผ๐ฟ๐ ๐๐๐ธ๐ถ๐ ๐๐ถ๐ป๐๐ฎ๐ป๐ด ๐๐ถ๐๐ ๐๐ฒ๐ป๐๐ฟ๐ฒ ร ๐ ๐ถ๐๐๐๐ถ ๐ข๐๐๐น๐ฒ๐ ๐ฃ๐ฎ๐ฟ๐ธ ร ๐๐ต๐ฒ๐ฟ๐ โจ
Printed on a local sourced finely textured paper that amplifies colour richness and tactile depth, the Raya packets feature die-cut envelopes, embossed details, and gold foil finishes, paired with a two-tone palette of Taupe Brown & Deep Ocean Green.
Carried through to the mallโs key visuals, the design ensures consistency, strong visibility, and a cohesive brand presence throughout the campaign. ๐
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Behind the project โก
Creative Direction โ Chris
Design โ Wan Xuan, Tia, Miki
Project Management โ Cyndi
Styling, Production, Photography โ In-house
โน
๐๐ฎ๐๐ฎ๐ฝ๐ผ๐ฟ๐ ๐๐๐ธ๐ถ๐ ๐๐ถ๐ป๐๐ฎ๐ป๐ด ๐๐ถ๐๐ ๐๐ฒ๐ป๐๐ฟ๐ฒ โน ๐ฅ๐ฎ๐๐ฎ ๐ฃ๐ฎ๐ฐ๐ธ๐ฒ๐ ๐๐ฒ๐๐ถ๐ด๐ป ๐ฎ๐ป๐ฑ ๐ฃ๐ฟ๐ผ๐ฑ๐๐ฐ๐๐ถ๐ผ๐ป
๐ฃ๐ฟ๐ผ๐ท๐ฒ๐ฐ๐ ๐๐ผ๐บ๐ฝ๐น๐ฒ๐๐ถ๐ผ๐ป โน ๐ฎ๐ฌ๐ฎ๐ฒ
