𝗦𝘁𝗲𝗽 𝗶𝗻𝘁𝗼 𝗮 𝗿𝗲𝗳𝗶𝗻𝗲𝗱 𝗥𝗮𝘆𝗮 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝘄𝗶𝘁𝗵 𝗟𝗮𝗟𝗮𝗽𝗼𝗿𝘁 𝗕𝘂𝗸𝗶𝘁 𝗕𝗶𝗻𝘁𝗮𝗻𝗴 𝗖𝗶𝘁𝘆 𝗖𝗲𝗻𝘁𝗿𝗲 × 𝗠𝗶𝘁𝘀𝘂𝗶 𝗢𝘂𝘁𝗹𝗲𝘁 𝗣𝗮𝗿𝗸 × 𝗖𝗵𝗲𝗿𝘆 ✨

Printed on a local sourced finely textured paper that amplifies colour richness and tactile depth, the Raya packets feature die-cut envelopes, embossed details, and gold foil finishes, paired with a two-tone palette of Taupe Brown & Deep Ocean Green.

Carried through to the mall’s key visuals, the design ensures consistency, strong visibility, and a cohesive brand presence throughout the campaign. 💚

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Behind the project ♡
Creative Direction — Chris
Design — Wan Xuan, Tia, Miki
Project Management — Cyndi
Styling, Production, Photography — In-house

⊹
𝗟𝗮𝗟𝗮𝗽𝗼𝗿𝘁 𝗕𝘂𝗸𝗶𝘁 𝗕𝗶𝗻𝘁𝗮𝗻𝗴 𝗖𝗶𝘁𝘆 𝗖𝗲𝗻𝘁𝗿𝗲 ⊹ 𝗥𝗮𝘆𝗮 𝗣𝗮𝗰𝗸𝗲𝘁 𝗗𝗲𝘀𝗶𝗴𝗻 𝗮𝗻𝗱 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻
𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗖𝗼𝗺𝗽𝗹𝗲𝘁𝗶𝗼𝗻 ⊹ 𝟮𝟬𝟮𝟲