Launche Agency is an Australian-based agency that offers content creation and social media management services. They came to us with the desire to create a brand that was more cohesive and recognizable than their previous one.

We worked closely with the founder of Launche to establish the brand’s core values and personality. We started by establishing a color palette that reflected both the personality of their existing clients and the overall vibe of their target audience—social media savvy business owners who are looking for an agency that understands the importance of aesthetic branding. We then used this palette as inspiration for our initial designs.

Once we had a few designs in mind, we presented them to Launche, who decided they wanted to go with one of our initial ideas—a minimal approach with subtle main colors and a little playfulness as highlight colors at the secondary palette. The maroon helps balance out the contrast of black and beige while adding a touch of personality onto the brand. As “Launche” reminds us of rocket launching, we added a triangle on top of the letter “A” for it looks like a rocket while it also represents how Launche strives hard help their client’s brands reach new heights.

Design & direction: Chris

Illustration (web): Shi Yun

Illustration (icons): Wei Xuan