Xin Mei Ren, a female supplement brand flaunts many of the Chinese elements, with a bold and modern twist. The owners of the brand, Xin and Joxlyn, wanted to communicate that they wanted to change a woman’s life in a positive way by introducing positive habits.
Our scope
☻ ideation & conceptual proposal
☻ branding design
☻ packaging design
Printing: 4 colour printing + Metallised films
Finishing: Drip Off & Emboss
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Art direction: Chris
Illustration: Hann