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The new logo also needed to reflect the company’s unique personality and the wide range of services they’ve started to offer.
A colourful and fun logo that didn’t look like every other party brand? Here’s what we came up with!
After the initial art direction stages, we focused on a quirkily fun and bizarre style with a consistent colour palette and an overlay art technique. A party is always filled with unexpected silliness so we emulated that with silly googly eyes with a playful font that represented the wavy-like intonation you’d have when you say, “Heyyyy, you!”.
We tied all these elements together with a Sans Serif font and a classic lettering font that gave the logo a refined yet casual tone to it. We expanded the playfulness through a set of social icons that can be used for Hey You’s Instagram page and website.
