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Their desserts’ are tastefully made and French-inspired, suited for all ages, from toddlers to seniors alike, which is their main selling point Foret Blanc came to us with the exciting task of rebranding their French-inspired cafe that brought out the adorable style of their tasty desserts as well as a mascot that could make the brand feel more friendly and memorable.
They needed to streamline their branding while maintaining their core logo, including a squirrel. With all this in mind, we create a brand identity guideline that focused on all their touchpoints, from product design to social presence. To refresh their look while keeping true to their original design, we redesigned the squirrel to be the mascot.
we needed a clearer snapshot of the dessert business landscape. With the help of our client, we conducted competitor analysis, target audience research as well as relooked at the brand mission and goals. A complete report of the above was then presented to the client.
Once both parties were happy with the strategic direction, we went ahead with two art directions which is then narrowed down by the client. By providing a visual summary, clients are able to picture what their future branding will look like. Here’s where the fun begins!
was to standardise the visual elements of the brand, so we refined their main logo details and ensured consistent fonts and colours across all deliverables. Once the core of the brand was set, we highlighted the brand’s personality with their adorable new mascot, featured on their packaging and social content.
