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Inspired by Island Marketโs commitment to making quality seafood accessible, we created a visual identity that feels fresh, approachable, and effortless.
๐๏ธ Tropical elements and a soft coastal palette come together to reflect a relaxed island lifestyle while reinforcing the brandโs philosophy: Eat Well, Fuss Free.
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๐๐๐น๐ฎ๐ป๐ฑ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐ โน ๐๐ฟ๐ฎ๐ป๐ฑ๐ถ๐ป๐ด
๐ฃ๐ฟ๐ผ๐ท๐ฒ๐ฐ๐ ๐๐ผ๐บ๐ฝ๐น๐ฒ๐๐ถ๐ผ๐ป โน ๐ฎ๐ฌ๐ฎ๐ฑ
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Behind the project โก
Creative Direction โ Chris
Design โ Shi Yun, Wei Xuan, Zi Ying
Styling, Production โ In-house
Every element in the Island Market logo was thoughtfully designed to tell a story, one thatโs easy to recognise and enjoyable to discover.
๐ด Coconut Tree โ Represents tropical island lifestyle.
๐๏ธ Island Shape โ Celebrates the brandโs local identity.
๐ Hidden Fish โ Reflects Island Marketโs seafood expertise.
๐ Wave โ Symbolises freshness while connecting the icon and typography.
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Sunset โ Captures the warmth of island living.
