It was exciting to see the POP IT! campaign come to life for AP&C’s Rawly Stick Pop launch. 🍭

One of our favourite details is the illustrated event building — the heart of POP IT! 🐱🐾🏠 Inspired by the Rawly Stick Pop packaging, it became the centrepiece of the concept, bringing together the product, activities, and playful brand elements into one cohesive visual story.

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AP&C ⊹ July Event Design
Project Completion ⊹ 2026

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Behind the project ♡
Creative Direction — Chris
Design — Wei Xuan, Shi Yun, Hai Di
Showcase — Hai Di, Cyndi
Project Management — Cyndi
Photography — In-house