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A little throwback for our long-time followers — and a new discovery for those who just joined us ✨
It started with one window sticker.
We created a playful window decal for Abby’s Play Cafe, transforming the storefront into a fun and welcoming experience for kids and families.
Designed to catch the eyes of passersby, the illustrations extend the brand beyond the interior, bringing warmth and a sense of adventure before guests even step inside.
And this was just the beginning.✨
✨After refreshing Abby’s Play Cafe with a playful window decal, we continued building the brand experience through a collection of merchandise and packaging.
Featuring paper bags, party boxes, cup sleeves, kids’ bottles, as well as collectible blind boxes and plush toys — all designed to bring Abby’s world to life beyond the café.
🧸 Merch Design
📦 Packaging Design
🎨 Character Illustration
🍎 Brand Experience
To complete the experience, we designed both the main menu and kids menu for Abby’s Play Cafe.
The main menu features a clean and modern layout, while the kids menu takes young explorers on a little Food Adventure, complete with custom illustrations and a treasure hunt-inspired concept.🔑🍎
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Behind the project ♡
Creative Direction — Chris
Design — Wei Xuan, Shi Yun, Hui Shin, Kah Leng
Showcase — Cyndi
Styling, Production, Photography — In-house
