We’re excited to share our latest T-shirt design collaboration with Pilot Malaysia

We illustrated three playful characters in a clean, Japanese-inspired style, featuring five new Pilot Juice Pen colors— Lavender, Sakura, Mint, Nemophila, and Blue. Fine line details are used throughout to reflect the elegance and precision of the Juice+ pens.

Throughout the design process, we incorporated key brand elements to reflect Pilot’s identity, creating a fresh visual expression. One character is shown holding an oversized Juice+ pen, adding a subtle touch of whimsy to the composition.

*𝘈 𝘤𝘶𝘳𝘢𝘵𝘦𝘥 𝘛-𝘴𝘩𝘪𝘳𝘵 𝘴𝘦𝘳𝘪𝘦𝘴 𝘥𝘦𝘷𝘦𝘭𝘰𝘱𝘦𝘥 𝘵𝘰 𝘴𝘶𝘱𝘱𝘰𝘳𝘵 𝘵𝘩𝘦 𝘭𝘢𝘶𝘯𝘤𝘩 𝘰𝘧 𝘵𝘩𝘦 𝘑𝘶𝘪𝘤𝘦+ 𝘭𝘪𝘯𝘦.

⊹
𝗣𝗶𝗹𝗼𝘁 𝗠𝗮𝗹𝗮𝘆𝘀𝗶𝗮 ⊹ 𝗧-𝗦𝗵𝗶𝗿𝘁 𝗱𝗲𝘀𝗶𝗴𝗻
𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗖𝗼𝗺𝗽𝗹𝗲𝘁𝗶𝗼𝗻 ⊹ 𝟮𝟬𝟮𝟲

–
Behind the project ♡
Creative Direction — Chris
Design — Miki, Shi Yun, Tia
Project Management — Cyndi
Styling, Production, Photography — In-house