Close
In conjunction with their outstanding 20-year legacy in the Mechanical & Engineering industry, Zofar, a private company based and founded locally, decided it was time to change things up with their special 20th year mark. They envisioned their rebranding to have a professional and fresh appearance to express their confidence in their profound experience and expertise to all generations, particularly the younger, as their long history had earned them an industry reputation and customer trust.
Aside from wanting to breathe new life into their image, they were aware of some limitations in their previous visual identity, particularly their logo, and are set on using this one-of-a-kind opportunity to correct them. With the birth of the new brand identity, business collaterals such as a business card, an envelope, and a letterhead were designed in the same aesthetic as the brand identity for professional use. Besides that, you may have noticed that the alphabet “Z” within the wordmark looks slightly different from the rest of the word. This is so because we created it specifically to be a monogram for Zofar’s usage.
