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For @sloffee_day in Bintulu, we crafted a brand identity as relaxed and playful as their concept — a sloth meeting coffee. From the logo to packaging and merch, every detail reflects their philosophy: take it slow, enjoy life, and always make time for a good cup of coffee.
We used a brown + turquoise palette to keep the brand warm and inviting while adding a fresh, playful touch. The brown evokes the rich comfort of coffee, and the turquoise adds a lively pop, making every element cozy, approachable, and full of charm — just like a perfect Sloffee sip. 🩵
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Behind the project ♡
Creative Direction: Chris
Design: Vella, Shi Yun, Wan Xuan
Project Showcase: Wan Xuan, Cyndi, Tia
Animation: Tia
🔖Note: We laid the branding groundwork, and our client ran with it—turning the designs into interiors, merch, signage, and all the little details that make a brand feel alive. 🙂
After building their signature café identity, Sloffee expanded into the food scene and returned to us to grow their visual world. 🦥☕
We created a new monogram that complements the original mascot and style, bringing the café and food lines together under one friendly, recognisable brand.
A consistent story — now served with extra flavour.🍴💛
