A sweet rebrand story 🍪

Back in 2022, Re:Bakesic — a lovely brand from LA came to us to create their very first brand identity design, inspired by the two sisters behind the brand. It was something sweet, simple, and full of warmth just like their home-baked creations. That’s where our journey together began. ✨

In 2024, they returned for a rebranding. This time featuring their iconic Scone Bear inspired from their Best-Seller Mochi Scone, a cozy character with a scone-shaped body & nose with a coffee cup as its mouth 🐻🥐

We helped bring their refreshed identity to life, from branding logo to packaging and merch design — all crafted to reflect their café’s warmth and signature “scone love.” 💛

Seeing a brand evolve and return to grow together is truly special. From the two-sister logo in 2022 to the Scone Bear in 2024. Every stage holds a piece of their story, and we’re so grateful to be part of it. 💛

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Behind the project ♡ 

Creative Direction: Chris 
Design: Shi Yun, Wan Xuan
Project Showcase: Shi Yun, Wan Xuan
Animation: Zi Ying