Woof woof! Supervisor and treat taster Norrmi, reporting for duty! Other than tasting our su-paw delicious treats, Norrmi has another important task today, and that is to tell you about Norc’s new look ✨

When Norc approached us, they had a very clear idea of wanting to include their pet dog and cat, Norrmi and Cooper, in their brand’s logo, and we delivered what they wanted. The illustration features Norrmi, a female husky, and Cooper, a male tabby, both of whom are extending greetings to the viewer for a warm first impression. Surrounding the two pets is a banner that reads “NORC,” to really put emphasis on the brand’s name.

Furthermore, in keeping with the client’s request for a cute overall brand aesthetic, the logo’s art style is a sketchy illustration style to give it a soft feel and to tie it in with Norc’s handmade pet treat business, hence the hand drawn illustrations. The wordmark of the logo was also handwritten with a thick brush-like marker texture.

Pastel colours are used to give the logo a subtle, softer feel that reflects Norc’s personality as a brand while giving it an even cuter appearance 🐶🐱