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Cookies — A wholesome sweet snack that makes one feel satisfied with every bite. Something so simple can rarely go wrong, and yet, it is not particularly easy to hunt for cookies that are exceptionally tasty, fresh, and cheap at the same time.
This was the motivation behind the founding of Kuukii, and our goal was to create a new brand visual identity that would align with their vision of creating the ideal cookie with the perfect taste and appearance that would astound people with every bite, every time.
From branding to packaging to brand collateral, we focused on creating a visual identity that complimented their delightful cookies while also allowing them to express their brand through creative design elements provided. The letter “K” in Kuukii’s logo is constructed by using the aforementioned components in a playful way!
To convey the “joy” and “warmth” that come from eating Kuukii’s cookies, we chose a vivid yellow as their primary brand colour that resembles an egg yolk, which is also the foundation of their cookie creations. Kuuki’s expertise and professionalism in baking was also reflected in the design, which was kept minimal and sleek.
Logo + AD / Chris
Design / Wan Xuan & Shi Yun
Copy / Haydee
Year / 2022
