When Good Husband Patisserie came to us, they weren’t looking for just another festive look. They wanted something that could feel like Mid-Autumn, while still holding on to the warmth and charm of their French-Japanese identity.

We started with warm tones, refined typography, geometric forms and hand-drawn details — bringing together the little things that make the brand feel like Good Husband. 🌙

𑣲₍ ᐢ. .ᐢ₎

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𝗚𝗼𝗼𝗱 𝗛𝘂𝘀𝗯𝗮𝗻𝗱 𝗣𝗮𝘁𝗶𝘀𝘀𝗲𝗿𝗶𝗲 ⊹ 𝗘𝘃𝗲𝗻𝘁 𝗗𝗲𝘀𝗶𝗴𝗻
𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗖𝗼𝗺𝗽𝗹𝗲𝘁𝗶𝗼𝗻 ⊹ 𝟮𝟬𝟮𝟲

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Behind the project ꕤ
Creative Direction — Chris
Project Management — Cyndi
Design — Wei Xuan, Shi Yun, Hai Di
Showcase — Hai Di, Cyndi