The rebranding of DEC Collection, a premium line spin-off from the umbrella brand of DC Collection

It’s easy to get lost in a sea of design elements or be inundated with colors that blind and typography that awe and intrigue. Here, with the rebranding of DEC Collection, a premium line spin-off from the umbrella brand of DC Collection, we kept the design simple and minimal so that its strong aesthetic suit was able to shine through.

Typography was also kept simple as opposed to conventional methods of injecting a contrasting ‘loud’ element but we wanted it to be read and recognized easily, so the final look and feel complemented the current line that showcase the personality of its audience.