When we accepted this branding project from D’Arch Academy, we knew immediately that it had to stand out above and beyond the typical gymnastic logos found locally. It was a brave but necessary step to incorporate classy line art as the main concept, where water drop elements were introduced as the gymnast’s skirts as opposed to rigid lines typically found in competitors’ collateral. The result?

A design fueled with movement and energy yet complemented by elegance and feminine charms​

After all, how can one resist the kinetic lines that meld effortlessly with the brand element of the letter ‘D’?