Helping Christal Crystals through this rebrand was more than creating a new visual direction, it was about uncovering the heart behind the brand 🕊️💎

We shaped the rebrand to reflect that emotional connection across its direction, storytelling, and identity ensuring everything feels unified.

✨The result: Christal Crystals now feels softer, clearer, and more intentional — a grounded experience that encourages self-reflection and clarity through crystals ✧

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𝗖𝗵𝗿𝗶𝘀𝘁𝗮𝗹 𝗖𝗿𝘆𝘀𝘁𝗮𝗹𝘀 ⊹ 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴
𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗖𝗼𝗺𝗽𝗹𝗲𝘁𝗶𝗼𝗻 ⊹ 𝟮𝟬𝟮𝟲

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Behind the project ♡
Creative Direction — Chris
Design — Shi Yun
Project Management — Cyndi
Styling, Production, Photography — In-house