BinkBoo group has evolved into a more structured and scalable brand platform 🌱

We supported the development of a complete branding set, refining the “BinkBoo Kids World” logo to improve clarity and consistency while preserving its playful identity. A main “B” group logo was also introduced to represent the brand’s broader vision and future expansion.

This system enables BinkBoo to grow from creative kids workshops into a wider lifestyle and education brand, with potential extending into new product directions like collagen jelly and beyond 💙✨

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𝗕𝗶𝗻𝗸 𝗕𝗼𝗼 𝗚𝗿𝗼𝘂𝗽 ⊹ 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 & 𝗣𝗮𝗰𝗸𝗮𝗴𝗶𝗻𝗴
𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗖𝗼𝗺𝗽𝗹𝗲𝘁𝗶𝗼𝗻 ⊹ 𝟮𝟬𝟮𝟲

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Behind the project ♡
Creative Direction — Chris
Design — Wan Xuan, Shi Yun, Zi Ying
Animation — Zi Ying
Project Management — Cyndi
Styling, Production, Photography — In-house