Oh, hello there!
If you’ve found your way to this page, you must have been searching for information on what branding is and its importance. This is a question that any startup or established business would ponder when looking to launch a new venture or simply wanting a fresh new look for the same goal of wanting to succeed.
But what exactly is branding and why does it matter? Well, here is a simplified guide to answer your questions about branding!
To understand branding in simple terms would be to first imagine a brand as a person.
A person is a complex human being who is made up of many elements that make up who they are today. Take yourself as an example. You have your own characteristics, personality, tone of voice, dressing style, principles in life, and more.
Because of all those factors combined, you are uniquely you and it makes you stand out from others, just like how a brand should be.
So, how do you achieve that?
Branding is a marketing concept that refers to the strategic process of imbuing a specific company and its products or services with a distinctive personality and visual identity to distinguish them from competing brands and their products in the market.
This is done by developing and designing a memorable brand identity that leaves an impact on people to ensure your brand is perceived favourably and for your business to flourish.
Through branding, you can build a brand that is a true representation of who you are as a business and decide how you want to appear to the world in an impactful way.
Brand is a promise, so you have to keep it
Now that you have a basic understanding of branding and how it can effectively distinguish your brand in the market, you should be aware that a brand is a promise, and one must first have a brand promise made to be kept before engaging in branding. Why?
Because branding can establish brand equity by delivering an identity that is aligned with a brand’s promise. Hence, it is wise to use it to amplify your brand promise.
So what is a brand promise? A brand promise is a positive value, benefit, or experience that customers can anticipate getting each time they interact with the brand or purchase its products or services. In simpler words, a brand promise encompasses:
- What you can offer
- What people need and/or want
- What the market or your competitors lacks
A brand that can keep that sweet promise will undoubtedly have a significant impact on its target audience.
- As a tool for growth and market differentiation
The ability to create a consistent brand identity through brand messages and designs for brand recognition makes branding a great tool to stand out among a sea of competitors and for business growth as it attracts and retains customers.
- To demonstrate the quality and credibility of your product or service.
Every customer will struggle with trust issues when attempting new products or services, and tackling this fear calls for branding. A unique personality combined with stunning visuals will undoubtedly assist even a small business in establishing itself as a professional and credible brand.
- As a way to appeal to customers’ emotions and create loyalty.
Once a customer recognizes a brand and its high-quality products or services as a result of effective branding, it will evoke positive emotions in their audience, leading them to prefer your brand over others and encouraging long-term customer loyalty.
- As a tool for internal and external communication
Internally, branding aids in creating emotional bonds between employees and the brand, enhancing both customer satisfaction and employee retention. While externally, branding helps maintain a consistent tone of voice and manner in conversations with the target audience for positive brand equity.
- Branding as a valuable asset to your company
Branding is an excellent investment that will provide you with brand recognition, brand loyalty, brand associations, and other benefits. It is an intangible asset that can add significant value to a business.
Still on the fence about branding?
We understand that making a big decision can be difficult, which is why we are here to assist you in identifying and addressing your brand’s needs and wants! : )
References:
- Why Is Branding so Important For Your Business? [+ Real Life Examples]
- What is branding and how to harness the power of it
- WHAT IS A BRAND PROMISE? [The Key Principals You NEED To Know]
- The 5 Building Blocks of an Effective Brand Promise
- What is a ‘Brand Promise’?
- A Brand Is A Promise: Three Steps To Determine A Brand’s Positioning Statement
- How to Define Your Brand’s Target Audience
- 8 Benefits of Branding that You Must Know About
- Is A Brand An Intangible Asset?
Design & Animation | Shi Yun & Wei Xuan
Blog Writing | Haydee
Blog Layout | Chris
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